At its IFA press conference yesterday Miele kept both feet firmly on the ground – with a bagless vacuum cleaner as its most important tradeshow highlight.
Excellent cleaning results and extremely convenient and hygienic emptying of the dust container – these are the more prominent benefits of the Blizzard CX1. On top of all this, the first bagless vacuum cleaner from the Miele company protects the user against the exposure to noise levels which are so typical of this product category.
Whichever way you choose will depend on your personal preferences, says Dr Markus Miele, one of the two Executive Directors and Co-Proprietors of the eponymous domestic appliance manufacturer.
With the WT1, Miele will be sending out a strong signal at the IFA trade show: 4 kg of laundry washed immaculately and dried in less than 3 hours, without any manual intervention in-between.
Space-saving combi units for the kitchen, but without entertaining any compromises in terms of convenience or performance: This is what Miele offers more than any other manufacturer.
Miele is set to launch its own first coffee blend: The Black Edition N°1 is organically grown, hand-picked and fair-traded. To mark the occasion, the company will also unveil a new version of the CM6 countertop coffee machine with an extended range of features – and a Black Edition promotional model with attractive added extras.
At IFA, Miele is due to convert its entry-line washing machines to the current W1 platform. The W1 Classic is set to be more elegant, more convenient, faster and more versatile than its predecessors – whilst keeping prices unchanged.
30 years ago, it revolutionised dishwashing: Miele's third-level patented cutlery tray. Now, three decades on, it remains a peerless feature. And – in the current and also patented 3D version – it boasts further practical adjustment features. To mark its jubilee, Miele is now offering its customers the Jubilee SC with attractive features.
Miele is set to upgrade its range of extractor units and built-under cooker hoods: All new units now boast clear improvements in energy efficiency, and several models additionally feature the Con@ctivity 2.0 automatic function.
When in the market for a new oven, more and more consumers are now opting for a pyrolytic model to make oven cleaning as simple as can be. Miele is meeting this trend by now offering two promotional models at recommended retail prices starting at € 999.
Where kitchens and living rooms merge, a clear design statement is needed: Preferably puristic, straight-laced and handleless as a focus on individual elements clouds the view of the whole.
Miele customers are able to access expert knowledge with ease as a laundry-care lexicon and a programme assistant for washing and dishwashing is added to the Miele@mobile app which is used to control domestic appliances.
Vacuum cleaning without a bag, but with excellent cleaning performance and similar levels of convenience when emptying the bag: Miele announces its key new products and features for this year's IFA in Berlin.
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