October 9, 2024
Miele starts a new global brand campaign “Once a Miele, Always a Miele”
In the year of its 125th anniversary, Miele has taken a moment to reflect on the lessons it has learned throughout its history - not only from its own development and design processes, but also from its customers and their experiences with Miele products. This led to the idea of "Once a Miele, Always a Miele". Based on the conviction that once customers have experienced the quality and reliability, as well as the intuitive product experience, that the world’s leading provider of premium household and commercial appliances stands for, nothing else can compare. The campaign captivates with emotional and compelling images at both the brand and product level.
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