June 27, 2024
Miele at the IFA Kick-off: 125 years of quality and innovation meet 100 years of IFA
"I am delighted to have the opportunity to speak to you in this symbolic year" - with these words, Dr Reinhard Zinkann welcomed around 150 journalists to the IFA kick-off in Berlin. The Managing Partner of the Miele Group presented an initial preview of the Gütersloh-based premium manufacturer's trade fair innovations and other focal topics. Product highlights include, in particular, the new 'Nova Edition' series of washing machines and dryers, which promises, for example, maximum protection of textiles.
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