Always thinking in circles, or: How can a premium domestic appliance be designed with the circular economy in mind? This question was the starting point for the design study of a circular vacuum cleaner that Miele will be presenting for the first time at IFA. The ‘Vooper’ study shows a cordless handstick with a fully modular design. Its comprehensive dismantling capability enables the valuable materials to be almost completely returned to the material cycle at the end of its life cycle. This and other projects show that Miele is working intensively on the principle of the circular economy and is continuously strengthening its commitment to the conversation of resources.
The future is circular. Miele is setting out and developing its first concepts for products in the circular economy. Questions & answers on circularity at Miele here.
"I am delighted to have the opportunity to speak to you in this symbolic year" - with these words, Dr Reinhard Zinkann welcomed around 150 journalists to the IFA kick-off in Berlin. The Managing Partner of the Miele Group presented an initial preview of the Gütersloh-based premium manufacturer's trade fair innovations and other focal topics. Product highlights include, in particular, the new 'Nova Edition' series of washing machines and dryers, which promises, for example, maximum protection of textiles.
In our press archive you will find publications and press articles from previous years. Starting from 2013, you can view and discover older information here.