On account of the Coronavirus, the IFA trade show will this year take place as announced in a reduced form, supported by digital platforms and a Global Press Conference (Special Edition 2020, September 3-5). 'The fact that Messe Berlin has set up an alternative concept which promotes a personal exchange between manufacturers, dealers and media representatives under such difficult conditions is worthy of great recognition and appreciation', says Dr. Reinhard Zinkann, Executive Director and Co-Proprietor of the Miele Group.

Miele is currently preparing to participate in the Global Press Conference. This format, usually staged in April in southern Europe, is now scheduled parallel to the IFA Special Edition at the Berlin exhibition location. According to the convener, Messe Berlin, around 800 journalists from more than 50 countries are expected at the physical venue. In addition to this, representatives of the press can follow the proceedings digitally. Miele has however decided against having its own booth at this year's show on account of the difficulties presented by Corona. In contact with the retail trade, specifically with a view to presenting the new autumn products and features, increasing use will be made of virtual formats.

New products and features and other topical issues relating to Miele will be presented to the press by Reinhard Zinkann and Dr. Axel Kniehl, Executive Director Marketing and Sales. After the presentation, both directors will be available for in-depth interviews. 'We will be presenting exciting new appliances and intelligent features, unique to Miele, from all product areas', Zinkann promises. The precise date of the Miele slot at the Global Press Conference will be issued in due course, as soon as dates have been allocated by Messe Berlin.